As the year 2025 looms on the horizon, the technological landscape is experiencing a notable resurgence in the crucial role of big data. This revival is primarily driven by the inherent need for high-quality data to efficiently fuel Artificial Intelligence (AI) systems. Over the past decade, big data was extolled as the cornerstone of business success. However, its widespread ubiquity eventually led to a decline in its perceived value. The recent explosive surge in generative AI (genAI) has redirected attention towards the essential role of data, especially concerning its quality, trustworthiness, and availability.
The emphasis on big data initially waned as cloud technologies normalized the management and control of extensive data sets. Yet, the rise of genAI, which brought with it futuristic applications and tremendous excitement, inadvertently pushed the importance of data to the background. Historical analysis reveals how integral data quality is, particularly for AI technologies. When AI systems exhibit inaccuracies, often termed “hallucinations,” the root of the problem frequently lies in data quality or its absence rather than the AI operation itself. AI functions by recognizing patterns within vast data pools to generate plausible conclusions or outputs; hence, the necessity for reliable, high-quality data cannot be overstated.
The Historical Context of Big Data and AI
Over the past ten years, big data was celebrated as the key to unlocking extensive business success, becoming synonymous with strategic planning and informed decision-making. Nevertheless, as it became more prevalent, its perceived value began to diminish. The term “big data” became so common that it resulted in a gradual decline in focus and attention toward its potential and benefits. This change in focus was further exacerbated by the rise of generative AI (genAI) over the past two years, which introduced advanced applications and generated immense excitement within the industry.
Despite the buzz surrounding AI developments, the fundamental aspect of data—its quality, trustworthiness, and availability—was relegated to a secondary concern. Historical analysis extensively demonstrates the core importance of data, especially concerning AI technologies. When AI displays inaccuracies, or “hallucinates,” these issues often root back to the data itself rather than the operational integrity of the AI system. AI operates by identifying patterns within enormous pools of data to produce probable conclusions or outputs. Consequently, the importance of ensuring data integrity remains unequivocal.
AI’s dependency on high-quality data is what drives its effectiveness. When data sources are either insufficient or flawed, AI systems face considerable challenges that undermine their functionality. Currently, there are growing alarms regarding the depletion of existing data sources. Andy Thurai from Constellation Research highlights the exhaustion of publicly available global data—regardless of whether the data is legally obtained or not. This concern directs the focus back toward securing abundant and high-quality data, a necessity as fragmented and weak data sets cannot be relied upon to sustain AI’s long-term efficacy.
The Depletion of Data Sources
Alarmingly, there is a growing sense of urgency around the potential depletion of available data sources. This exhaustion of data has been pointed out by notable figures such as Andy Thurai from Constellation Research, who underscores the dwindling availability of publicly accessible global data. Whether these data sources are legally acquired or otherwise, the concern remains. Consequently, the focus has shifted back to the paramount importance of ensuring the abundance and quality of data, as fragmented or weak data sets are insufficient for the robust training of AI models.
In the year 2025, the emphasis will be predominantly on securing high-quality, timely data, which is indispensable for the optimal functioning of AI systems. Tony Baer from dbInsight points out that big data almost faded into the background due to advancements in cloud technologies that made managing large data sets relatively mundane. However, the advent of generative AI (genAI) has renewed attention and increased venture funding dedicated to AI advancements. This renewed focus amplifies the necessity of having reliable and extensive data resources that can be effectively harnessed for AI development.
As the world observes an escalation in AI innovation, ensuring the quality and availability of data becomes critical. Tony Baer from dbInsight explains that although cloud technologies made the handling of large data sets routine, the arrival of genAI has reignited interest in AI, spurring considerable investment into AI projects. To achieve sustainable AI advancements, high-quality data must be consistently available. This abundant, high-caliber data will serve as the foundation upon which AI can accurately model, predict, and innovate across diverse sectors.
The Synergistic Relationship Between Big Data and AI
The relationship between big data and AI is symbiotic: AI utilizes vast amounts of data for enhanced analysis, while big data relies on AI to derive actionable insights. This intricate dependency highlights that the synergy between AI and big data is paramount to advancing or potentially undermining the effectiveness of AI technologies. AI’s success hinges on the availability and quality of data; hence, it necessitates a continued commitment to robust data management practices.
Evidence derived from Qlik and corroborated by statements from industry executives elucidates the various growing pains and barriers associated with data, particularly as they relate to AI implementations. These challenges underscore the importance of establishing solid data foundations to navigate and overcome these hurdles effectively. Within the investment community, there remains a fervent enthusiasm for AI advancements. However, it is acknowledged that achieving success in AI endeavors is contingent upon robust, validated data that not only serves functional needs but also adheres to privacy and data sovereignty laws.
This mutual dependency underscores the need for fostering strong data management frameworks capable of accommodating AI’s data demands. The venture capitalist community continues to invest heavily in AI advancements, but there is an increasing recognition of the critical need for reliable, validated data. Such data must comply with stringent privacy and data sovereignty laws to ensure ethical and lawful utilization. The commitment to dependable data foundations is further reinforced by initiatives aimed at addressing gaps in data provenance, licensing, and diverse domain representations.
The AI Alliance and the Open Trusted Data Initiative
The AI Alliance, which includes leading tech firms, plays a crucial role in promoting trustworthy data foundations by addressing ambiguities in data provenance, licensing, and the representation of diverse domains and languages. The alliance’s Open Trusted Data Initiative aims to provide large-scale, openly licensed datasets with clear provenance. These datasets accommodate various domains and modalities essential for AI development and deployment.
This initiative includes more than 150 participants from major institutions such as Pleias, BrightQuery, ServiceNow, Hugging Face, and IBM, among others. These entities collaborate to refine data curation tools and trust-building processes to generate transparent, reliable, and broadly applicable datasets. Future strides delineated by the AI Alliance involve refining specifications for trusted data, developing tools for transparent data processing, and broadening the data catalog to include extensive linguistic, multimedia, and scientific data sources. This collaborative effort underscores the value of trusted data to prevent the proliferation of AI models rooted in weak or ambiguous data sets, securing reliability in diverse applications.
The collaboration among these major institutions aims to address critical gaps in data quality and availability. By refining data curation tools and fostering trust-building processes, the initiative strives to generate transparent, reliable, and broadly applicable datasets. The AI Alliance’s projected advancements include refining specifications for trusted data and developing tools for clear, transparent data processing protocols. Additionally, they intend to expand their data catalog to encompass a diverse array of linguistic, multimedia, and scientific data sources, underscoring the importance of robust data foundations to avoid the propagation of weak or unreliable AI models.
Sector-Specific AI Models
Thurai provides an outlook on sector-specific models, emphasizing the potential increase in focused AI models that leverage industry-specific data. Examples include BloombergGPT for finance, Med-PaLM2 for healthcare, and Paxton AI for legal applications. These models are engineered to outperform generalized AI systems by being trained on highly relevant and specialized data sets, ensuring superior performance within their respective fields. Focused AI models demonstrate the advantage of concentrated data training over generalized approaches, which can often lack the depth required for industry-specific tasks.
To illustrate, BloombergGPT, trained on 50 billion parameters and extensive financial data, consistently outperforms comparable models in financial natural language processing tasks. Similarly, Med-PaLM2 and Paxton AI follow this specialized approach, leveraging exhaustive domain-specific data to deepen understanding and application within medical and legal frameworks. This strategic focus on domain expertise amplifies the effectiveness and accuracy of AI models in addressing sector-specific challenges, reinforcing the importance of targeted data training for optimal outcomes.
By concentrating on domain-specific data, focused AI models can significantly enhance performance and application in their respective fields. BloombergGPT, for instance, is specifically trained on an extensive array of financial data, making it adept at handling financial natural language processing tasks with greater accuracy than its generalized counterparts. Similarly, Med-PaLM2 utilizes an exhaustive repository of medical data, and Paxton AI employs legal datasets, allowing these models to excel in their designated areas by offering more precise and contextually relevant solutions.
The Role of Synthetic Data
As 2025 approaches, the technological landscape is witnessing a renewed emphasis on big data’s pivotal role. This resurgence is driven by the need for top-notch data to power AI systems efficiently. Over the past ten years, big data was hailed as a key to business success but eventually, its omnipresence diminished its perceived value. The recent explosive growth in generative AI (genAI) has redirected focus towards the critical significance of data, especially its quality, trustworthiness, and availability.
Initially, big data lost its spotlight as cloud technologies made managing large data sets standard practice. However, the emergence of genAI, with its futuristic applications and immense excitement, unintentionally pushed data importance into the background. Historical analysis shows the crucial importance of data quality, especially for AI. When AI systems err, often called “hallucinations,” the issue usually stems from poor data quality or lack thereof, rather than a fault in the AI itself. AI operates by finding patterns in large data pools to generate conclusions or outputs, underlining the need for reliable, high-quality data.